I’m not a girly girl. I haven’t worn a dress since my wedding day almost five years ago, I don’t wear a lot of makeup (when I wear it at all), and my least favorite color in the entire world is pink. I pretending to be Princess addicted when I hung around with girls that liked them, but I wasn’t really a willing participant. Unless I could be like princess Zelda, that girl isn’t so lady like (after 1996).
But I write Chick-lit, and despite not being a girly girl I love to both read and write it. It was the niche that I somehow fit in more comfortably than any other genre I tried my hand at. In college I swore I would write Fantasy, but looking back I can see that, even then, I wasn’t as good at it.
The problem is Chick-lit is not a dark colored, edgy world. It’s pinks and purses, shoes and sweet script, flowers and fancy cupcakes. It’s not really me (except for the cupcakes. Mmmm, cupcakes).
So what’s a (tomboyish) girl to do? Well, I’ve been out there for almost two years now, and the one book that did the best had a pink cover. Not my favorite color scheme, but hey it worked. It prompted me to take a look at the other covers I had. Once I changed them to a more girly feel – ie, making them more pastel- They seemed to do better. Go figure.
It made me take a look at my website, as well as my Facebook page, and I noticed the dark undertones I kept trying to use. Not very good for branding. So I did it, I took a leap of faith and embraced the pastel. I still can’t bring myself to do the whole shoe, purse, and flower thing. I mean, it’s not me. My purse is a diaper bag, I own 2 pairs of shoes, and I’m allergic to flowers. Okay, the reason not to use flowers is a lame excuse. But still, I’d rather use images more applicable to my characters than fashionistas. Maybe I’ll change that later, but for now I don’t see the point.
And I didn’t cave to the pink. Not all Chick-Lit authors have pages doused in the color of baby girls, and I’m proud to be one of them.